Senior Analyst Digital Marketing

Pearl is hiring a Senior Analyst, Digital Marketing to join its International Team.

This opportunity is ideal for experienced marketing analysts and PPC professionals who enjoy working with data, identifying growth opportunities, optimizing paid media campaigns, and turning complex analytics into actionable business strategies.

The role focuses on the analytical and performance side of digital marketing, with responsibilities spanning Google Ads, SQL, Tableau, Google Analytics, Looker Studio, A/B testing, audience segmentation, AI-powered tools, and predictive analysis.

The position also offers a clear career growth path toward a PPC Account Manager role, where high-performing candidates can take greater ownership of campaigns.

Pearl is an internet-focused company with an international team working across marketing, analytics, product, and business functions.

The company is looking for a Senior Analyst, Digital Marketing who can serve as an analytical backbone for its marketing initiatives. The selected candidate will use data and advanced analytical techniques to improve campaign performance and help the organization make better marketing decisions.

For professionals interested in remote digital marketing jobs, PPC careers, SEM opportunities, and senior marketing analyst positions, this role offers an opportunity to work at the intersection of paid media, analytics, experimentation, and emerging AI technologies.

About the Senior Analyst, Digital Marketing Role

As a Senior Analyst, Digital Marketing, you will play a key role in analyzing and optimizing PPC campaigns across Google Search and Display.

Your work will help shape bidding strategies, audience targeting, creative testing, campaign prioritization, and overall return on investment.

Rather than focusing only on campaign execution, this role emphasizes the ability to understand performance data, identify opportunities, develop experiments, and turn analytical findings into measurable improvements.

You will work closely with marketing, product, analytics, and business stakeholders to ensure that insights are converted into practical strategies and business results.

The position also provides a potential growth path into a PPC Account Manager role, allowing successful candidates to take increased ownership of campaigns based on their performance.

Key Responsibilities

1. Manage and Optimize PPC Campaigns

The Senior Analyst will own the execution and performance of PPC campaigns, ensuring that campaigns are optimized effectively and deliver measurable business impact.

Responsibilities include:

• Executing PPC campaign strategies
• Monitoring campaign performance
• Developing optimization strategies
• Managing bidding approaches
• Analyzing campaign metrics
• Identifying performance improvement opportunities
• Improving campaign efficiency and ROI
• Monitoring key growth and efficiency metrics

The successful candidate should understand important paid media metrics such as CTR, CPA, and ROAS and know how to use these metrics to make informed marketing decisions.

2. Analyze Marketing Data

Data analysis is a major part of this Senior Digital Marketing Analyst job.

You will use tools including:

• SQL
• Tableau
• Google Analytics
• Looker Studio

You will analyze campaign and marketing data to identify trends, uncover opportunities, and generate insights that can influence strategic decisions.

The ability to turn large or complex datasets into clear recommendations will be important for success in this position.

3. Lead A/B and Multivariate Testing

The role involves designing, executing, and evaluating structured marketing experiments.

You will be responsible for:

• Developing A/B testing strategies
• Designing experiments
• Running tests
• Evaluating test results
• Applying statistical validation
• Identifying scalable improvements
• Measuring the business impact of experiments

Candidates should have a strong understanding of experimental design, A/B testing, and statistical analysis.

4. Audience Segmentation and Clustering

You will develop and apply advanced segmentation and clustering methodologies to improve campaign targeting and efficiency.

This may involve analyzing customer or audience data to identify meaningful segments and uncover new growth opportunities.

The goal is to use analytical insights to improve targeting, campaign efficiency, and overall marketing performance.

5. Use AI for Digital Marketing

AI is an important component of this role.

The selected candidate will use AI-driven tools and predictive models to improve marketing processes and campaign performance.

Experience using GPT-based platforms and other AI tools for tasks such as asset creation, keyword categorization, and predictive analysis is expected.

Candidates should be comfortable exploring how AI can be applied to improve marketing performance at scale.

6. Work With Cross-Functional Teams

You will collaborate with teams across marketing, product, analytics, and business functions.

A key part of the role will be communicating analytical findings clearly and ensuring that data-driven recommendations are understood and implemented by relevant stakeholders.

The ability to communicate with both technical and non-technical audiences will therefore be important.

Required Skills and Experience

Candidates applying for this Senior Analyst, Digital Marketing position should have:

• 7+ years of experience with Google Search or Display campaigns
• Experience setting up PPC campaigns
• Strong understanding of bidding strategies
• Knowledge of PPC performance metrics including CTR, CPA, and ROAS
• Experience using SQL for marketing analytics
• Experience with Tableau
• Experience with Google Analytics
• Experience with Looker Studio
• Knowledge of SEM and paid media
• Hands-on experience with AI tools
• Experience with GPT-based platforms
• Strong knowledge of A/B testing
• Understanding of experimental design
• Knowledge of statistical validation
• Strong analytical and problem-solving skills
• Ability to communicate complex data clearly
• Ability to work with technical and non-technical stakeholders

Key Skills

Some of the key skills associated with this PPC and SEM job include:

Google Ads, SEM, Digital Marketing, Search Engine Marketing, SQL, Paid Media, Power BI, Google AdWords, Looker Studio, Pay Per Click, Google Search, Google Display, Marketing Analytics, A/B Testing, Data Analysis, AI Marketing, and Campaign Optimization.

Professionals with experience in these areas may be well suited to the position.

Who Can Apply?

This opportunity is primarily suitable for experienced digital marketing and PPC professionals.

Candidates should have at least 7 years of experience working with Google Search or Display campaigns and should be comfortable handling campaign setup, bidding strategies, performance analysis, and optimization.

The role may be particularly relevant to professionals searching for:

• Senior Digital Marketing Analyst jobs
• PPC Specialist jobs
• SEM Specialist jobs
• Google Ads jobs
• Paid Media jobs
• Digital Marketing Analyst jobs
• Remote digital marketing jobs
• Senior PPC jobs
• Performance marketing jobs
• Marketing analytics jobs

The listed undergraduate qualification is Any Graduate.

Career Growth Opportunity

One of the key attractions of this position is the potential career progression.

The role offers a clear growth path toward a PPC Account Manager position, where successful candidates can take greater ownership of campaigns based on their performance.

This makes the opportunity relevant to experienced PPC professionals who want to expand beyond analytical responsibilities and move toward greater campaign ownership and account management.

About Pearl

Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.

How to Apply

Candidates interested in this Senior Analyst, Digital Marketing job at Pearl should review the company’s official career information and current job listing for the latest application instructions.

Company: Pearl
Website: https://www.pearl.com/

Before applying, candidates should ensure their resume highlights relevant experience in Google Ads, PPC campaign management, SEM, SQL, analytics, A/B testing, paid media, and marketing optimization.

Frequently Asked Questions

1. What is the job title?

The position is for a Senior Analyst, Digital Marketing.

2. How much experience is required?

Candidates should have 7+ years of experience with Google Search or Display campaigns.

3. What platforms will the candidate work with?

The role focuses primarily on Google Search and Google Display campaigns.

4. What analytical tools are required?

The job description mentions SQL, Tableau, Google Analytics, and Looker Studio.

5. Is AI experience required?

Candidates should have hands-on experience using AI tools, including GPT-based platforms, for activities such as asset creation, keyword categorization, and predictive analysis.

6. Is this a PPC job?

Yes. The listed role is SEM / PPC Specialist, with responsibilities centered on PPC campaign execution, optimization, analytics, and performance improvement.

7. What educational qualification is required?

The listed undergraduate qualification is Any Graduate.

8. Is this suitable for experienced candidates?

Yes. With a requirement of 7+ years of relevant Google Search or Display campaign experience, this is primarily an opportunity for experienced digital marketing and PPC professionals.

9. Is there a career growth opportunity?

Yes. The role offers a potential growth path into a PPC Account Manager position, where successful candidates can take greater campaign ownership.

Final Words

The Senior Analyst, Digital Marketing position at Pearl is an opportunity for an experienced digital marketing professional to combine PPC campaign management, advanced analytics, experimentation, AI, and strategic decision-making.

With responsibilities covering Google Search and Display campaigns, SQL, Tableau, Google Analytics, Looker Studio, A/B testing, audience segmentation, and AI-powered marketing, this role is suited to professionals who enjoy using data to drive measurable business results.

If you have 7+ years of Google Search or Display experience and strong skills in PPC, SEM, paid media, marketing analytics, and campaign optimization, this could be a valuable opportunity to take the next step in your digital marketing career.