SEO Specialist

Cert Study Material is looking for an experienced Search Engine Optimization (SEO) Specialist to take complete ownership of the company’s organic growth.

The company operates a growing educational content website focused on professional certifications and exam preparation materials. The selected candidate will be responsible for managing SEO activities across the website, from keyword research and content optimization to technical SEO, backlink building, competitor analysis, and performance reporting.

This is a Work From Home SEO job suitable for an SEO professional who can work independently, identify growth opportunities, execute SEO strategies, and take responsibility for improving organic visibility and search rankings.

The ideal candidate should have strong practical experience in off-page SEO and link building, along with a solid understanding of on-page, technical, and content SEO.

Key Responsibilities

Backlink and Off-Page SEO

A major part of this role will involve developing and executing backlink strategies to improve the website’s authority, rankings, and organic visibility.

Responsibilities include:

• Plan and execute backlink-building strategies.
• Research relevant and authoritative backlink opportunities.
• Conduct competitor backlink analysis.
• Identify new link-building opportunities.
• Handle backlink prospecting and outreach.
• Manage follow-ups with website owners and publishers.
• Build and maintain relationships for link acquisition.
• Manage guest posting opportunities.
• Pursue editorial placements and resource-page links.
• Explore digital PR and other relevant link-building opportunities.
• Evaluate websites based on relevance, authority, organic traffic, spam signals, and credibility.
• Maintain a healthy and diverse backlink profile.
• Monitor anchor-text distribution.
• Track acquired, live, lost, and rejected backlinks.
• Audit existing backlinks and identify low-quality or potentially harmful links.

The candidate should understand that effective link building is not only about acquiring a large number of links but about building relevant, trustworthy, and high-quality backlinks.

Keyword Research and Content SEO

The SEO Specialist will also be responsible for identifying opportunities to improve the website’s content strategy and organic visibility.

Key responsibilities include:

• Conduct keyword research.
• Analyze search intent.
• Identify content gaps.
• Perform competitor and SERP analysis.
• Create content briefs.
• Recommend content optimization opportunities.
• Identify pages that need content refreshes.
• Identify pages that may need consolidation or pruning.
• Build and support relevant topic clusters.
• Ensure content and backlinks align with the site’s overall SEO strategy.

The candidate should be able to understand what users are searching for and translate search-intent insights into actionable content recommendations.

On-Page SEO

The selected candidate will manage and improve various on-page SEO elements.

Responsibilities include:

• Optimize page titles.
• Optimize meta descriptions.
• Improve heading structures.
• Optimize URLs.
• Improve internal linking.
• Strengthen topical relevance.
• Identify internal linking opportunities.
• Support Featured Snippet optimization.
• Support People Also Ask optimization.
• Assist with schema optimization.

The candidate should be comfortable auditing existing pages and identifying practical improvements that can increase organic visibility.

Technical SEO

The role also includes responsibility for important technical SEO activities.

Key responsibilities include:

• Conduct crawl audits.
• Conduct indexation audits.
• Identify technical SEO issues.
• Maintain redirect hygiene.
• Maintain canonical hygiene.
• Manage XML sitemaps.
• Review and optimize robots.txt.
• Improve website architecture.
• Support Core Web Vitals improvements.
• Coordinate with developers when technical fixes are required.

A working understanding of how technical website issues can affect crawling, indexing, and rankings is important for this position.

SEO Reporting and Analytics

The SEO Specialist will be responsible for tracking SEO performance and providing regular reports.

Responsibilities include:

• Track keyword rankings.
• Monitor organic traffic.
• Track referring domains.
• Monitor backlinks.
• Track link-building progress.
• Analyze keyword movements.
• Monitor traffic changes.
• Prepare weekly SEO reports.
• Report completed SEO fixes.
• Track ongoing SEO activities.
• Provide recommendations and next steps.

The candidate should be comfortable converting SEO data into clear insights and actionable recommendations.

Tools and Technologies

Candidates should have working knowledge of commonly used SEO and analytics tools.

The required or preferred tools include:

• Google Search Console
• Google Analytics / GA4
• Ahrefs or Semrush
• Screaming Frog
• WordPress
• Rank Math or Yoast
• Google Sheets

Experience using these tools for practical SEO work will be valuable.

Eligibility Criteria

Candidates should have hands-on experience in SEO and meet the requirements mentioned in the job listing.

The ideal candidate should have:

• At least 1 year of SEO experience according to the listed application criteria.
• 2+ years of hands-on SEO experience is mentioned under the additional requirements.
• Strong practical experience in off-page SEO and link building.
• At least 1 year of experience working on content or blog websites.
• Experience acquiring relevant and quality backlinks.
• Experience improving website rankings.
• Knowledge of keyword research and search-intent analysis.
• Experience with on-page and technical SEO.
• Strong written English skills.
• Ability to work independently.

Note: The listing contains both a minimum requirement of 1 year of experience and an additional requirement mentioning 2+ years of hands-on SEO experience. Candidates should verify the applicable experience requirement with the employer before applying.

Additional Requirements

The company is specifically looking for candidates who can demonstrate practical SEO results.

Additional requirements include:

• Proven experience in link building and backlink acquisition.
• Ability to provide 2–3 examples of previous SEO or link-building work.
• Ability to demonstrate before-and-after results.
• Working knowledge of Google Search Console.
• Working knowledge of GA4.
• Experience with Ahrefs or Semrush.
• Experience with Screaming Frog.
• Experience with guest posting.
• Experience with outreach campaigns.
• Experience with editorial links.
• Experience with resource-page links.
• Digital PR experience is preferred.
• Experience working with WordPress.
• Familiarity with Rank Math or Yoast.
• Strong English writing skills for outreach emails and content briefs.
• Ability to independently set weekly priorities.

Experience in ed-tech, B2B, SaaS, or IT certification niches will be an advantage.

Knowledge of Google Sheets for reporting and bulk SEO tasks is also useful.

Preferred Skills

The following skills and experience can provide an additional advantage:

• Backlink competitor-gap analysis
• Backlink campaign management
• Team coordination
• Link-building campaign management
• AI search optimization
• Understanding of LLM citations
• Knowledge of how AI search is changing organic traffic
• Experience in educational content websites
• Experience in B2B or SaaS SEO

The company is particularly interested in candidates who understand the changing search landscape and how AI-powered search and LLM-based results may influence organic traffic and visibility.

Salary

The annual CTC offered for this position is:

₹2,50,000 – ₹3,10,000 per year

The listed salary breakup is:

• Fixed Pay: ₹2,40,000 – ₹3,00,000 per year
• Variable Pay: ₹10,000 per year

Candidates should verify the final compensation structure and applicable terms with the employer during the recruitment process.

Number of Openings

There are 2 openings available for the SEO Specialist position.

Work From Home

This is a Work From Home SEO job, allowing the selected candidate to work remotely.

The role requires a high level of independence because the SEO Specialist will be expected to manage organic growth activities, set weekly priorities, execute SEO strategies, and report progress.

Candidates should be comfortable working independently and coordinating with other team members when required.

About Cert Study Material

Cert Study Material is an online education platform focused on helping IT professionals prepare for globally recognized certification exams.

The company creates practice questions, study materials, and educational resources designed to help learners prepare for certification exams.

According to the provided company information, Cert Study Material is a remote-first and growing business serving customers worldwide.

Its operations include content management, website operations, customer support, SEO, AI-powered productivity tools, and continuous improvement of its learning platform.

Who Can Apply?

This position may be suitable for:

• SEO Specialists
• SEO Executives
• Off-Page SEO Specialists
• Link Building Specialists
• SEO Analysts
• Digital Marketing Specialists with strong SEO experience
• Content SEO Specialists
• Technical SEO professionals
• SEO professionals working with content websites
• Candidates with experience in ed-tech SEO
• Candidates with B2B or SaaS SEO experience

Candidates should have practical SEO experience rather than only theoretical knowledge.

How to Prepare for the Application

Candidates applying for this position should be prepared to demonstrate their previous SEO work.

It can be useful to have examples showing:

• Websites previously worked on
• Keyword ranking improvements
• Organic traffic growth
• Backlinks acquired
• Link-building campaigns
• Before-and-after SEO results
• Content optimization projects
• Technical SEO improvements

Candidates should also be familiar with the SEO tools mentioned in the job description, particularly Google Search Console, GA4, Ahrefs/Semrush, and Screaming Frog.

Frequently Asked Questions

1. Is this an SEO Work From Home job?

Yes. The position is advertised as a Work From Home SEO Specialist opportunity.

2. How much experience is required?

The listing states a minimum of 1 year of experience, while its additional requirements mention 2+ years of hands-on SEO experience. Candidates should confirm the final requirement with the employer.

3. What is the salary?

The listed annual CTC is ₹2.5 lakh to ₹3.1 lakh.

4. How many vacancies are available?

There are 2 openings.

5. What type of SEO experience is preferred?

Strong practical experience in off-page SEO, link building, on-page SEO, technical SEO, keyword research, and content SEO is preferred.

6. Is link-building experience important?

Yes. Link building and off-page SEO are significant parts of the role.

7. Which SEO tools are required?

The listing mentions Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, WordPress, Rank Math or Yoast, and Google Sheets.

8. Is experience with content websites required?

The additional requirements mention at least 1 year of experience working on a content/blog website, rather than only e-commerce or local SEO.

9. Is English proficiency required?

Yes. Strong written English is required, particularly for outreach emails and content briefs.

10. Is this suitable for someone who needs close supervision?

The role is designed for someone who can work independently and set weekly priorities, so candidates should be comfortable taking ownership of SEO activities.

11. Is AI SEO knowledge required?

It is listed as an advantage. Understanding how AI search and LLM citations are changing organic traffic can strengthen a candidate’s profile.

Final Words

The SEO Specialist Work From Home opportunity at Cert Study Material is designed for an SEO professional who can take ownership of organic growth across a content-focused educational website.

The role covers the complete SEO lifecycle, including keyword research, content optimization, on-page SEO, technical SEO, backlink acquisition, competitor analysis, link-building campaigns, and performance reporting.

Candidates with hands-on experience in off-page SEO and link building, along with knowledge of tools such as Google Search Console, GA4, Ahrefs or Semrush, and Screaming Frog, may be well suited for this position.