Performance Marketing Manager

Are you an experienced digital marketer looking for a Performance Marketing Manager Work From Home opportunity? A Silicon Valley-based company is hiring an experienced Performance Marketing Manager for a 100% remote job in India.

This is a full-time, permanent remote position for a performance marketing professional with strong hands-on experience in Meta Ads, paid acquisition, creative testing, analytics, and lead generation.

The ideal candidate will have at least 5 years of relevant performance marketing experience and experience managing significant advertising budgets. Google Ads and TikTok experience are strongly preferred.

If you are searching for remote jobs in India, work-from-home marketing jobs, or performance marketing jobs for experienced candidates, this opportunity could be a strong fit.

About the Company

The hiring company is a Silicon Valley-based company focused on case acquisition for lawyers. It specializes in Social Security Disability (SSD) and Mass Tort case acquisition and uses artificial intelligence to improve the way cases are sourced, qualified, and converted.

The company has a distributed, remote-first team with senior product, marketing, and engineering professionals across India, the United States, Indonesia, and Romania.

The business originally started as DemandLane, a case origination company serving Mass Tort and SSD law firms. After working with hundreds of trial lawyers, the team identified a larger opportunity to build infrastructure for law firms rather than simply providing leads.

The company subsequently built LexHive, a unified ecosystem designed to help law firms manage and improve their growth.

The organization offers a fast-paced environment, challenging problems, opportunities to learn and grow, and competitive compensation based on performance.

About the Performance Marketing Manager Work From Home Job

The company is looking for a Performance Marketing Manager who thinks like an owner.

As a Performance Marketing Manager, you will take end-to-end ownership of one of the company’s highest-spend US lead-generation verticals. You will be responsible for campaign performance across Meta, TikTok, and Google and will have significant autonomy over marketing decisions.

This isn’t simply an advertising operations role. The company is looking for a marketer who understands both performance data and consumer psychology.

You should be able to understand why a particular advertisement gets attention, what makes consumers trust a brand, and what motivates them to take action.

The role involves managing acquisition costs, lead quality, downstream revenue, creative strategy, audience targeting, channel mix, and the broader marketing funnel.

Key Responsibilities

Manage Paid Advertising Campaigns

You will take ownership of a complete marketing vertical and manage its performance across major paid advertising platforms.

Your responsibilities will include:

• Managing campaign budgets and pacing
• Developing bid strategies
• Building audience architectures
• Managing channel mix across Meta, Google, and TikTok
• Monitoring campaign performance
• Identifying performance issues quickly
• Making in-flight optimization decisions
• Improving acquisition costs
• Monitoring lead quality
• Connecting marketing performance to downstream revenue

You will be measured on meaningful business outcomes rather than vanity metrics.

Creative Testing and Performance Optimization

Creative development and testing are major components of this performance marketing job.

You will develop creative hypotheses based on consumer psychology and conduct structured testing across advertisements and landing pages.

Your responsibilities may include:

• Developing advertising concepts
• Creating creative testing strategies
• Analyzing why specific ads perform well
• Testing different advertising concepts
• Testing landing pages
• Working with designers and freelancers
• Turning successful insights into new marketing experiments
• Using consumer behavior to improve campaign performance

The ideal candidate should be able to explain why an advertisement worked, not simply identify that it generated good results.

Launch New US Marketing Verticals

Beyond managing your primary vertical, you will also contribute to the launch and growth of new US legal verticals, including Mass Tort.

You will help develop marketing strategies, launch campaigns, analyze results, and create repeatable playbooks that can be used by the wider marketing team.

Manage the Full Marketing Funnel

The role goes beyond paid advertising. You will work with the analytics team to improve attribution and turn data into actionable insights.

You may also contribute to:

• Email marketing campaigns
• Conversion optimization
• Cross-selling initiatives
• Inbound call strategies
• Warm-transfer strategies
• Affiliate partnerships
• Lead quality management

Skills and Experience Required

This position is primarily intended for experienced performance marketing professionals.

Candidates should have:

• Minimum 5 years of relevant performance marketing experience
• Deep hands-on experience with Meta Ads
• Experience managing significant daily advertising spend
• Google Ads experience
• TikTok advertising experience
• Experience with creative testing
• Strong understanding of consumer psychology
• Experience in lead generation
• Strong analytical and decision-making abilities
• Excellent written and verbal communication skills
• Ability to communicate with US-based partners
• Familiarity with design tools
• Experience directing freelance designers
• Ability to independently manage a marketing vertical

Experience working in regulated industries such as legal, insurance, or finance is a strong advantage.

Who Can Apply?

This Performance Marketing Manager Work From Home opportunity is suitable for professionals who already have substantial experience in digital and performance marketing.

The company is particularly interested in candidates who can independently manage high-spend campaigns, analyze marketing data, develop creative testing strategies, and make decisions that directly impact revenue.

Candidates searching for Performance Marketing Jobs for Experienced Candidates, senior digital marketing jobs, remote marketing jobs, and work-from-home jobs in India may find this opportunity relevant.

The listed educational qualification is Any Graduate.

What Does Success Look Like?

The successful candidate will be expected to take complete ownership of their marketing vertical.

You should be able to:

• Explain why an advertisement performed well
• Identify new opportunities from campaign data
• Turn insights into structured experiments
• Detect performance changes early
• Take action during important campaign periods
• Convert complex data into clear business decisions
• Build strong relationships with US-based partners
• Maintain a high standard for lead quality
• Connect marketing decisions with revenue
• Work independently while collaborating effectively with the wider team

The company values marketers who take responsibility for outcomes rather than simply completing assigned tasks.

Benefits of This Remote Marketing Job

The company offers a remote-first working environment focused on output and performance.

Key highlights include:

• 100% remote work from India
• Full-time, permanent employment
• Ownership of a high-spend marketing vertical
• Direct visibility into revenue impact
• Autonomy over campaign decisions
• Competitive salary and benefits
• Flexible remote working environment
• Opportunities to learn and grow
• Fast-paced company culture
• Performance-based recognition and rewards

Why Consider This Performance Marketing Job?

For experienced marketers, this role offers an opportunity to move beyond campaign execution and take ownership of an entire growth vertical.

Instead of simply managing advertising campaigns, you will work across paid acquisition, creative strategy, analytics, conversion, email, calls, and affiliate partnerships.

The role may be particularly attractive to professionals who enjoy working with large advertising budgets, analyzing consumer behavior, testing new ideas, and making decisions based on measurable business results.

Because the position is fully remote, candidates in India can work from home while collaborating with an international team.

How to Apply for the Performance Marketing Manager Remote Job

Interested candidates can apply for this Performance Marketing Manager Work From Home position by completing the application form provided by the company.

Application Process

1. Review the job requirements.
2. Prepare your updated resume.
3. Complete the application form.
4. Provide your relevant professional and educational information.
5. Submit your application.
6. Wait for the company’s recruitment team to contact shortlisted candidates.

Frequently Asked Questions

1. Is this a Performance Marketing Manager Work From Home job?

Yes. This is a 100% remote Performance Marketing Manager job for candidates in India.

2. How much experience is required?

The company requires a minimum of 5 years of relevant performance marketing experience.

3. Which advertising platforms will the Performance Marketing Manager use?

The role involves managing campaigns across Meta, TikTok, and Google. Deep hands-on Meta Ads experience is required, while Google Ads and TikTok experience are strongly preferred.

4. Is this job available for freshers?

No. This particular position requires a minimum of 5 years of relevant experience, making it more suitable for experienced performance marketing professionals.

5. Is legal industry experience mandatory?

Legal industry experience is not listed as mandatory. However, experience in legal, insurance, finance, or other regulated lead-generation industries is considered a strong advantage.

6. What is the educational qualification?

The listed undergraduate qualification is Any Graduate.

7. Is this a full-time job?

Yes. The position is listed as Full Time, Permanent.

8. Can candidates work from anywhere in India?

The position is advertised as 100% remote in India, allowing the selected candidate to work remotely subject to the company’s employment requirements.

9. How can I apply?

Interested candidates can apply by completing the company’s Google Form application provided in the job listing.

Final Words

This Performance Marketing Manager Work From Home opportunity is aimed at experienced marketers who want to take ownership of high-spend campaigns and directly contribute to business growth.

With responsibilities spanning Meta Ads, Google, TikTok, creative testing, analytics, lead generation, and full-funnel optimization, the position offers an opportunity to work on challenging performance marketing problems while collaborating with an international remote team.

If you have 5+ years of performance marketing experience, strong Meta Ads expertise, and a data-driven approach to consumer acquisition, consider applying for this remote job in India.